Chains-and-charms.com is an extremely well-trafficked
jewelry website, designed, built, and maintained by DDA since 1996.
It currently offers more than 15,000 pieces of jewelry for sale to customers
worldwide. In 1999, at the height of the internet dot com explosion
chains-and-charms.com considered seeking venture capital funding. Chains-and-charms.com
needed a special presentation tool and asked DDA to design and produce
a corporate video production. The result is this streaming video animation
of a stage coach made from jewelry and gemstones and pulled by laptops.
It is called "The Gold Rush." This elegant video animation
is still one of DDA's most unique corporate video projects.